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WELCOME
If you are here, it is because you heard Jonathan Knowles describe how the study of a large volume of articles about marketing accountability revealed that there are 2 Whys and 6 Hows of Marketing.
This website allows you to interact with a chatbot that specializes in each of these 8 perspectives on Marketing (each chat bot uses Retrieval Augmented Generation [RAG] to access a sub library of the articles associated with each perspective).
Access is free (for now) but registration is required so that any queries you make are saved for a future visit.
Have fun exploring each of these 8 perspectives on how marketing should be defined, managed, and measured.
Please provide feedback to j.knowles@type2consulting.com